Journal
Notes from the workbench.
Essays and observations from our engagements. Every piece is by someone whose name is on the work.
Engineering · Jun 2026 · 5 min read
AMPscript is a language. Treat it like one.
AMPscript has been dismissed as a template language for a decade. That framing is a mistake with consequences. Here is what treating it like a language actually looks like.
Read →Strategy · Apr 2026 · 4 min read
WhatsApp is the new email. Almost.
Three billion users. Ninety-five percent open rates. It sounds like email done right. Here is where the pitch stops and the reality begins.
Read →Product · Feb 2026 · 4 min read
Interactive email, finally worth building.
AMP for Email is seven years old. For most of that time, the format was fine and the tools were the problem. That changed.
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